Western & Southern Open
The Western & Southern Open is one of the premier tennis events in the world, and one of the most prestigious and historic in North America. Both the men's and women's tours converge on the Lindner Family Tennis Center outside Cincinnati with elite fields for one week every August, which draws nearly 200,000 fans annually from not only across the country, but also around the world.
HolterMedia works with tournament organizers to provide extensive social media coverage as well as to manage media operations. Socially, we develop and deploy a year-round campaign to maintain a presence to fans for 52 weeks. During the event, we assemble a team to cover every aspect of the tournament, keeping fans on-site engaged and bringing a global audience closer to the action in Ohio. The media operations aspect means credentialing more than 500 working media - ranging from the local high school to international broadcasters - and facilitating their coverage of the tournament.