top of page


Founded in 2008, HolterMedia, Inc., provides a variety of media and marketing services at sporting events around the world. The goal of our work is to reach a desired audience, convert that group to consumers, then engage those customers to not only become fans but also ambassadors of your event. This ranges from working with the media to direct contact with an audience via an event’s digital presence to working with a celebrity bringing star power to an event.


What you say, and equally as important, how you say it, is crucial in this fast-paced media world. The second screen, whether while watching a broadcast or attending an event, is often the first point of reference for consumers. We work with events to understand what makes them unique, establish goals for their message then strategically develop specific tone and craft messages accordingly to be delivered on a variety of channels.


headshot template website2.jpg

Pete Holtermann

Founder and President

Pete founded HolterMedia, Inc., in 2008 after successful tenures in both professional sports and collegiate athletics. Pete is a seasoned sports media veteran with diverse global experience and extensive contacts to local, regional, national, and international media outlets through working with world class athletes and providing services as an on-site media relations manager. He is also a writer, social and digital media content provider and as a liaison to remote and studio broadcast productions. 

Toni Woods 
Media Relations Director

Toni joined HolterMedia in 2022, marking her return to sports media relations after several years in corporate communications. She has worked with international media and elite athletes on five continents at major tennis events and the Olympics, and started her career working in collegiate athletics. Her corporate career included executive and crisis communications in addition to community nonprofits. Toni has served as a media room and credentials manager, director of public relations, media guide editor, magazine writer, newspaper copy editor and broadcast researcher. She studied journalism at the University of Missouri, where she was a member of the tennis team, and received her master's in communication management from the University of North Florida.

bottom of page