Founded in 2008, HolterMedia, Inc., provides a variety of media and marketing services at sporting events around the world. The goal of our work is to reach a desired audience, convert that group to consumers, then engage those customers to not only become fans but also ambassadors of your event. This ranges from working with the media to direct contact with an audience via an event’s digital presence to working with a celebrity bringing star power to an event.


What you say, and equally as important, how you say it, is crucial in this fast-paced media world. The second screen, whether while watching a broadcast or attending an event, is often the first point of reference for consumers. We work with events to understand what makes them unique, establish goals for their message then strategically develop specific tone and craft messages accordingly to be delivered on a variety of channels.


Pete Holtermann

Founder and President

Pete founded HolterMedia, Inc., in 2008 after successful tenures in both professional sports and collegiate athletics. Pete is a seasoned sports media veteran with diverse global experience and extensive contacts to local, regional, national, and international media outlets through working with world class athletes and providing services as an on-site media relations manager. He is also a writer, social and digital media content provider and as a liaison to remote and studio broadcast productions. 

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Mara McGurl
Manager, Digital Marketing

Mara joined HolterMedia in 2019 following multimedia work at various organizations. Her experience includes leading multiple successful social media campaigns as well as planning and executing several website redesigns. Mara is also skilled in graphic design and video editing, developing digital + print advertorials, clips for social media, highlight reels and more. Mara researches trends and manages assets to create successful content for all

digital platforms.

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Grant Cohen 
Manager, Media Relations 

Grant Cohen joined HolterMedia in 2021 after three years as a collegiate sports information director. In his role, Grant brings a background in writing, photography, videography, public relations and storytelling. Grant holds degrees from Wichita State and Belmont and has covered sports from the high school to professional sports level. In addition to working in sports communications, Grant has also served roles with Wichita State Men's Basketball team, NBA Summer League and the third and final 2020 Presidential Debate. 

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