Fayez Sarofim & Co.
U.S. Men's Clay Court Championships
Houston's River Oaks Country Club has been hosting tournament tennis since 1931. In 2008, it became home to the U.S. Men's Clay Court Championship, an event that has it's own 100-plus year history. A rite of passage each Spring in Houston, the beautiful weather is embraced by world class tennis stars and local fans who make it a must-attend event on the April social calendar.
HolterMedia manages most aspects of marketing and communications for this event. On top of year-round social media planning and publishing, we coordinate enhanced event-week coverage, created and maintain the event's website, produce web ads for partners and reach out directly to the fans with email campaigns. In addition, our work includes designing numerous print pieces for the tournament. Media relations work for this event encompasses not only the media operations during the week, but also year-round public relations management.
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With 85 years of history, there is plenty of tradition at River Oaks. One of the most popular is also one of the newest. In 2008, the tradition of champions celebrating their win by jumping in the pool began.